Healthcare strategy + modern technology, built for independent practices

The tools big health systems use — built for your practice.

I've spent 8 years in healthcare strategy — C-suite advisory, market intelligence, and practice operations. I use that experience to build practical tools for independent clinics: websites, market dashboards, and workflow automations that actually fit the way you run your business.

Built by someone who has sat in the room where these decisions get made.

8 years in healthcare, not tech

The tools I build are informed by real strategy work — competitor intelligence, referral analysis, and operational decisions — not generic software assumptions about how clinics work.

Small practices deserve better data

Health systems have entire analytics teams. Independent clinics have spreadsheets and gut instinct. The gap is solvable — it just takes someone who understands both sides.

Tools that fit your workflow

Nothing you have to learn from scratch or manage day-to-day. I configure, maintain, and explain everything — so you spend your time on patients, not dashboards.


What we build

Practical tools for independent practices.

Practice Websites

Clean, fast, mobile-first sites built around your services and your patients — not a template stretched to fit. Families find what they need in under 30 seconds.

  • Designed around how families actually search and decide
  • Intake forms, booking links, insurance info — organized clearly
  • You own the code outright. No platform dependency.
  • SEO structure built in — not bolted on after

Market Intelligence

The kind of competitor and referral analysis that health systems pay analysts to produce — built into a dashboard that updates automatically and takes you two minutes to review.

  • Competitor tracking: new openings, expansions, staffing changes
  • Referral source trends broken down by volume and origin
  • Online reputation vs. your local competitors
  • Monthly written brief with a single clear recommendation

Marketing Guidance

Specific, practical recommendations for your market — which referral relationships to prioritize, how to improve review volume, where to focus limited time and budget.

  • Referral partnership strategy by source type
  • Review and reputation growth playbook
  • Local search visibility — what's working and what isn't
  • Updated as your market shifts

Intake & Admin Automation

Web form submissions trigger automatic confirmation emails, log the referral to a shared tracker, and notify your front desk — without anyone touching it. Simple, reliable, no EHR required.

  • Intake form → instant confirmation email to family
  • Auto-logged to Google Sheets or your existing tracker
  • 7-day follow-up if no response — sent automatically
  • Works alongside whatever scheduling system you already use

Real examples

See what we've built for businesses like yours.

From pediatric therapy practice websites to market intelligence dashboards and automated intake workflows — here's a look at the kinds of tools we build.

Browse use cases →

Your business deserves better tools.
Let's build them together.

Tell me what's taking up too much of your time. We'll figure out the right place to start.